The name is the key to your business.It can be as fun and challenging as naming your baby...
- Your business name should tell people exactly what you do.A specific name is more effective than a suggestive one.
- Use words which will create a meaningful image that will stick in people's mind.You need to think about what you want your name to communicate,what image you want people to envision.
- Consider your business from the consumers point of view.If you use your personal name alone,your company can sound small.Having a company name gives the illusion that you're bigger.
- Be careful about including a geographic location in your name.It can be very effective if you are limiting yourself to that area.If you take your company global,make sure that your name doesn't have a negative connotation in other languages or cultures.
- Pick a name that easy to remember,pronounce,and recognize.Don't make it difficult for your customers to call you just because they can't pronounce your name.Make it short,memorable,and effortless.
- Consider the competition in your area.Look what is really the trend because you don't want to be stand alone.
- Pick the name from the first three letters of the alphabet.Most people throught the telephone directory start at the beginning of the alphabet.
